The cycle of life: fertility deserves to be part of it
What if fertility was celebrated as part of wellness, not hidden away? Imagine ovulation tests next to period products at work, or fertility care sitting proudly alongside skincare and self-care at your favourite store. And imagine if fertility conversations were as normal as talking about sleep or nutrition.
That’s the future we’re building. We’re a women-led, Australian-owned brand created by and for people navigating fertility, because we know the ups and downs of trying to conceive, and we believe this journey deserves dignity, visibility, and support.
Cycles at work: when fertility shows up during the day
For many people, the fertile window doesn’t wait for privacy at home. One of our workplace partners, The Digital Picnic, discovered this through one of our Instagram posts.
Their founder Cherie Clonan immediately shared:
“I wonder if we could add these to our medicinal cupboard at work to really normalise TTC? It’s awful that ovulation windows are primarily spent at work, and I think we could normalise these… the same way we do period underwear et al. Let’s discuss tomorrow :)”
That one idea turned into action. Today, The Digital Picnic’s supply cupboard includes ovulation and pregnancy tests from bébé bloom, stocked right alongside bandaids, Panadol, and period products.
The Digital Picnic x bébé bloom
It’s a powerful example of how fertility can be part of our daily cycles — visible, supported, and treated as a normal part of health and wellbeing.
Cycles of preparation: a customer’s story
The cycle of life doesn’t only begin when someone is ready to conceive. It starts earlier, in the choices we make and the knowledge we build along the way.
One of our customers, 33, isn’t trying for a baby yet. But she decided to begin preparing now by tracking ovulation, learning how their Luteinising Hormone (LH) surge looks, and building awareness of their body.
Instead of waiting until they encountered challenges, she began her journey early — turning uncertainty into confidence. This is where fertility becomes less about pressure and more about preparation.
Their story reflects the power of knowing our cycles: it creates agency, reduces fear, and allows people to step into future decisions with clarity.
Cycles of access: making fertility visible
Fertility should not be relegated to the shadows of pharmacy aisles or treated like something you have to search endlessly for without guidance. It belongs in the same spaces we turn to for self-care and wellness.
That’s why bébé bloom tests are available through our online store at bebebloom.com.au — delivered with privacy, clarity, and care. Every product is TGA-listed for clinical accuracy and plastic-free for a low-tox, sustainable option, so you can feel confident in both the science and the impact of your choices.
We’re also inspired by retailers like Mecca, who are reframing wellness around the cycle of life. If skincare, nutrition, and mindfulness are visible parts of self-care routines, fertility deserves the same place of honour.
Making fertility tools visible in these spaces is about access and belonging. It says: your fertility is part of your health, your cycle, and your life.
Join us in the cycle of hope
That’s why we’re proud to join the Australian Fertility Summit in Melbourne this November: to show how fertility can become visible, accessible, and celebrated as part of everyday health.
Because fertility isn’t separate — it’s part of the natural cycle of life.
🌱 Join us at the Summit.
We’ll be there to guide you through using and interpreting our ovulation tests, answer your questions, and share practical ways to track your cycle with confidence. Book your ticket using this link to receive $5 off.
💛 Explore more at bebebloom.com.au — where you’ll find trusted TTC information and our TGA-listed, plastic-free fertility tools to support every step of your journey.
💛 Follow us on Instagram @bebebloom_fertility for ongoing tips, education, and support.
Because every cycle of preparation, trying and hope deserves to be honoured.
Because every journey is unique
With love,
Fatima & Sara xx
Explore the full range at bebebloom.com.au
Disclaimer: This blog is intended for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional for personalised guidance regarding your fertility, reproductive health, or use of diagnostic tools. For clinical accuracy data or questions about our products, please contact the manufacturer directly.