We started bébé bloom after our own deeply personal experiences with fertility and pregnancy. Between us we have faced pregnancy loss, hyperemesis gravidarum, hospitalisation, and complications that turned joy into fear. Through it all, we felt how isolating and clinical the fertility space could be. bébé bloom exists to bring compassion, clarity, and calm into a space that desperately needs it. We wanted to create something that supports people not just physically but emotionally, at every stage of the journey.

We are two women who have lived the fertility journey. Every messy, hopeful, painful, and uncertain step of it. That lived experience shapes everything we do, from the way we design our products to the way we show up for our community.

Most fertility brands are built in boardrooms. Ours was built from lived experience. That difference shows in how we communicate, how we price our products, and how we support the people who use them.

Our ovulation and pregnancy tests are TGA-registered in Australia (ARTG 351757), designed with emotional care in mind, and use over 90% less plastic than midstream tests. They are also significantly more cost-effective than midstream formats, without compromising on accuracy or regulatory standards.

We are here for you because we have been there too.

Yes. All bébé bloom ovulation and pregnancy tests are listed on the Australian Register of Therapeutic Goods (ARTG 351757). This means they have been assessed against Australian regulatory standards for safety, quality, and performance as therapeutic devices. TGA sponsor: Faju Pty Ltd, Melbourne, Australia.

Many fertility tests available online in Australia are not TGA-registered. When you buy from bébé bloom, you are choosing products that meet Australia's regulatory requirements for therapeutic devices.

Yes. bébé bloom is an Australian-owned, women-led fertility brand founded by Fatima Sampayo (Melbourne, Wurundjeri Woi Wurrung Country) and Sara Liyanage-Denney (Noosa Heads, Gubbi Gubbi/Kabi Kabi Country). We are both mothers and people who have navigated tough fertility journeys firsthand. bébé bloom is our way of turning that experience into something that uplifts others, through care, honesty, and connection.

When you buy from us, you are supporting a women-led, Australian-owned small business built from lived experience. There are no middle distributors, no inflated markups, and no dynamic pricing. Just fair prices, direct support, and the knowledge that you are buying from people who genuinely care about your journey.

All bébé bloom ovulation and pregnancy tests are TGA-registered in Australia (ARTG 351757), manufactured by EQUINOX BIOTECH Co., LTD and sponsored locally by Faju Pty Ltd. Our A+ seller rating reflects our commitment to quality, consistency, and reliable shipping across Australia.

We believe in community care, not competition. We share real stories, helpful resources, and expert guidance, and we speak openly about the things often left unsaid: pregnancy loss, miscarriage, mental health, and the invisible toll of trying to conceive.

We exhibit at national fertility events including the Australian Fertility Summit and Wish for a Baby expo, and partner with fertility experts to bring informed, compassionate support directly to the people who need it most.

If you have felt alone in this journey, please know we are here with you.

You can buy TGA-registered ovulation and pregnancy tests directly from bébé bloom at bebebloom.com.au, with shipping across Australia. Orders are dispatched in plain packaging under Faju Pty Ltd and stored and dispatched in accordance with TGA requirements.

The bébé bloom range includes a semiquantitative Ovulation Test Kit (ARTG 351757), an Early Detection Pregnancy Test, a Pregnancy Test, and a Pregnancy Planning Bundle. All products are TGA-registered, eco-friendlier than midstream alternatives, and cost-effective for people testing frequently across cycles. Free standard shipping is available on orders over $40.

Not all of them. Many fertility tests available online in Australia are shipped from overseas and are not approved for sale here. This means they may not meet local safety, quality, or labelling standards.

All bébé bloom ovulation and pregnancy tests are TGA-registered medical devices listed on the Australian Register of Therapeutic Goods (ARTG 351757). When you buy from us, you are choosing products that have been assessed against Australian regulatory standards for safety, quality, and performance.

If you are purchasing fertility tests online, always check for an ARTG number before buying. You can verify any product's registration status at tga.gov.au.